SAP "85" | RIGA IFF
RIGA IFF 2024
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SAP “85”

Varför ska vi bry oss om varandra? (SAP “85”) Directed by: Roy Andersson
SE 19852' sv

In elderly care centres, train stations, canteens, medical facilities and elsewhere: our well-being is precious, but it could be even more expensive… or cheaper.

This is Andersson’s first commercial for the Social Democratic Party, which he made in his film studio Studio 24. In this work, he employs his usual caricature digressions, visual allegories and paraphrases. When the advertisement was completed and screened, it caused a lot of debate in Sweden; despite this, Andersson continued to work with the party.

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