The video game Prince of Persia, a new fridge, a Sony cassette player, hot pink, turquoise, Casio synthesisers, office furniture, jeans with a fitted silhouette for both women and men, a white bodysuit, a swimsuit more flowery than last spring… Here are all the riches that the consumer of the early ’90s craved.
If you remember the catalogues and brochures crumpled up in letterboxes, making it difficult to close the door, you certainly wouldn’t have thought that someone would have archived them and years later created a film collage out of them. This assemblage of advertisements, with their untamed bravura and the irony of the texts behind the scenes, returns the viewer to another era – to the shop window of the real trophies of capitalism. The director, who hides behind the pseudonym Grau Del Grau, describes the film’s self-revelation concisely: “In the catalogue, I learned about a lot of things..”