After watching this commercial, having “a crush” will take on a new meaning. We don’t recommend you try this at home (not the feelings part).
The collaboration between the insurance company Trygg-Hansa and Andersson has resulted in several successful commercials. The making of this short demonstrated the filmmaker’s commitment to commercials as a mini-form of fiction: it took two weeks to find the right church hill that allowed Andersson to create the shot exactly as he had intended.